Content is King! 6 points for good content.

Good content sells products and services and attracts repeat visitors. Poor content - out of date information, punctuation and spelling mistakes, inconclusive, too technical, confusing - doesn't.

Visitors are looking for content. If it's difficult to find information then you're on to a loser. If your site is well-designed and easy to navigate, this will be a more pleasurable experience for your visitors.

Resist the all-too-common urge to place absolutely everything about you or your company on the website - it won't be read.

Try to use bullet points and less content. Studies show that people are much more inclined to read short chunks of information as opposed to paragraphs.

Black text on a white or very pale background is always ideal.

Avoid jargon that won't be understood by target audience.